Notre Dame, Vivid Seats Annouce Ticketing Partnership

Vivid Seats is the new official ticket marketplace of Notre Dame athletics, according to a press release Thursday morning.

The change takes effect immediately. It is designed to link the university’s ticket platform with the secondary market, and Vivid claims it’s a nationally recognized technology and industry leader in the secondary ticketing space.

“I’m gratified by our fans’ response to the enhancements we’ve made to the ticketing experience in recent years, including moving renewals and applications online, accepting credit cards universally, eliminating all primary ticket fees and introducing digital tickets,” Notre Dame athletic director Jack Swarbrick said in a statement. “Vivid Seats’ innovative technology will enable us to transition from playing catch-up with industry best practices to being proactive in providing the modern ticket solutions that Notre Dame fans expect.

“Our common vision with Vivid Seats of creating a familiar, seamless and unified experience for the ticketholder was at the heart of choosing them as our partner.”

In 2017, the two sides will launch the Notre Dame Ticket Exchange. It will be the home for Irish fans looking to buy and sell tickets. Season ticket-holders who participate in the ticket lottery will receive incentives and rewards for using the ticket exchange, according to the release.

Notre Dame fans will receive can access the marketplace at und.com/ticketexchange or by visiting vividseats.com.